I can't help it - I really enjoyed reading this article from Time Magazine's Joel Stein.

I don't mind if I fit into the group he is mocking (should I flatter myself). It's still funny. The backlash is proving to be even more amusing. You all know how much I enjoy reading/watching people fight. Strangely, I have no interest in actual sporting events.

Of course you fucking are.

Seriously though, I will be joining these fine folks in Orlando next weekend to see what words of wisdom they have to impart.

Maybe I can get another sticker to add to my laptop groupie collection....

Whaddya think, Josh?

I enjoy knowing things before other people know them.
Probably because it seldom happens.

That's why I was delighted as I covertly peered over the shoulder this afternoon of social media consultant Josh Hallett who is in town teaching a few of us about the Wide, Wide Social IntarWeb, and caught a glimpse of The Gorb. Josh explained that it's a newly launched (today!) online reputation measurement tool.

Sort of like the rating system they use on E-bay to decide whether you're trustworthy.

But will this translate into a measure of one's personal coolness?

Kind of like electronic high school?
Should I dig up my hair band cassette tapes, flannel shirts and knock-off Doc Martens?

One of the best things I've heard at today's Un-Conference in Atlanta

was from Robert French in which he made us aware of some staples of online culture but then suggested that we not get too carried away. "Let's remain rational," he reminded us...